Killing the best part of an hour in Crewe Station after letting the ‘train take the strain’ on the day of the iPhone 5S and 5C launch, was a great lesson in why Apple profits are growing. Looking around the waiting room, all but two fellow travellers were on their iPhones (or iPhone looky-likeys). None of them were making a call, rather they were texting, playing games, answering emails, ... [More]
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Small business PR: The power of mobile
September 30, 2013 By Claire Savage
Filed Under: Blog Tagged With: B2B PR, cheshire, chester, Crewe Station, Daily Mail, multi-channel, PR, small business PR
What is it really like being a journalist?
September 17, 2013 By Claire Savage
There is a wonderful, romantic myth about journalism that persists. It involves well-seasoned (and possibly oiled) reporters sitting around in bars, spending endless hours speaking to contacts in order to ferret out a gem of a story. It may have been true once (if so, sadly I missed this golden age) but today’s journalists are a different breed. They have deadlines, and lots of them, in fact ... [More]
Filed Under: Blog Tagged With: chester, editor, journalist, North Wales, North West, PR, reporter, social media
Social media: The Emperor’s New Clothes?
September 12, 2013 By Claire Savage
I was speaking to some successful business owners this week who confessed that while their company had social media channels, they had no idea what benefits they were getting from them. They were pretty well convinced the whole thing was a waste of time, but felt they had to be seen to be involved, because everyone else was. It al sounded a bit like the story of the Emperor’s New Clothes. I ... [More]
Filed Under: Blog Tagged With: chester, facebook, New Clothes, North Wales, ROI, social media, social media planning, twitter, Wales
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