Small business PR: The power of mobile

Killing the best part of an hour in Crewe Station after letting the ‘train take the strain’ on the day of the iPhone 5S and 5C launch, was a great lesson in why Apple profits are growing. Looking around the waiting room, all but two fellow travellers were on their iPhones (or iPhone looky-likeys). None of them were making a call, rather they were texting, playing games, answering emails, ... [More]

What is it really like being a journalist?

There is a wonderful, romantic myth about journalism that persists. It involves well-seasoned (and possibly oiled) reporters sitting around in bars, spending endless hours speaking to contacts in order to ferret out a gem of a story. It may have been true once (if so, sadly I missed this golden age) but today’s journalists are a different breed. They have deadlines, and lots of them, in fact ... [More]

Social media: The Emperor’s New Clothes?

I was speaking to some successful business owners this week who confessed that while their company had social media channels, they had no idea what benefits they were getting from them. They were pretty well convinced the whole thing was a waste of time, but felt they had to be seen to be involved, because everyone else was. It al sounded a bit like the story of the Emperor’s New Clothes. I ... [More]