Did you ever had friends who did nothing but talk about themselves, and were always bragging? You notice I speak in the past tense there, while I’m guessing the answer is yes, I would also guess that that person is no longer a particularly close friend? I’m no mystic, that behaviour would bore the best of us, however, when creating customer newsletters, so many businesses fall into the trap ... [More]
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The secret to creating a killer newsletter
October 24, 2013 By Claire Savage
Filed Under: Blog Tagged With: content, customer relationships, email newsletters, enewsletters, newsletter, PR, print newsletters, SME PR
Five tips for newsletter marketing
October 8, 2013 By Claire Savage
Get your newsletter right and you will have an effective customer retention and referral tool all rolled into one. 1) Newsletters can help you keep customers: It’s estimated that 68% of customers leave because they think you don’t care. Whether you are in a B2B or B2C market, sharing information in your newsletter helps to build trust and establish rapport. It also helps to keep your company in ... [More]
Filed Under: Blog Tagged With: articles, B2B PR, B2C, client referrals, client retention, email newsletters, enewsletters, marketing communications, newsletter, print newsletters