PVC-U manufacturer support 50 mile recumbent trike race

A PVC-U and PVC-UE manufacturer is leading the way in supporting a young man with a rare, genetic disorder who will be tackling the biggest ride of his life and on three wheels. Kestrel is now calling on other businesses to back Barry Rice, who was diagnosed with Friedreich's Ataxia in January this year. Friedreich's Ataxia is a neurodegenerative, multi-system, life-shortening disorder; with ... [More]

Social media: The Emperor’s New Clothes?

I was speaking to some successful business owners this week who confessed that while their company had social media channels, they had no idea what benefits they were getting from them. They were pretty well convinced the whole thing was a waste of time, but felt they had to be seen to be involved, because everyone else was. It al sounded a bit like the story of the Emperor’s New Clothes. I ... [More]