Media Relations

"It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper." Jerry Seinfeld Newspapers, websites, trade magazines, broadcast media and even blogs are in constant need of fresh, interesting stories, all you need to do is make the news. That may sound like a tall order, but here’s a PR tip: You don’t need to marry a Premier League ... [More]

Integrated PR…

Having a strategy is the key to making sure the public relations methods you employ, work for your business. With clear aims and objectives as its starting point, a PR strategy sets out a vision of what your business story or messages are, who you want to reach and how to do it. It’s a business-focused approach that allows for smarter evaluation at the end of a campaign. As part of this ... [More]

Social media: Plan your web of wonders

Have you ever tried to quickly check or post something on Facebook and caught yourself, 25 minutes later still stuck in the social media abyss? Something caught your eye, there was a comment that had to be made, a new friend added or… who knows?  We’ve all been there. This is of no great significance if you are using personal time, but if this is dedicated work time, then it can feel very much ... [More]

Kestrel reports social marketing boost

Leading PVC-U and PVC-UE building products manufacturer Kestrel has seen a significant boost in its online visibility through a variety of social media. Together with a dedicated PR campaign, Kestrel has utilised a variety of social media platforms to increase brand awareness over the past year. Working with an outside contractor, the company has already built a significant following through ... [More]

Britain PLC is crying out for some positive PR

Great news, you would think. But the expert being interviewed said that a lot of this was down to the Olympics (yes the same event that was previously being blamed for slashing productivity). Now I understand that London had a whale of a time with that event, and it was truly spectacular, but for the rest of the country it was a spectator sport. Even accounting for  the electricity that fed ... [More]

Help for businesses to launch into their market

With entrepreneurship booming, three business people from North Wales have launched a service to help new ventures get their marketing right from day one. Graphic designer Sharon O’Brien, web designer Rhys Taylor and PR consultant Claire Savage have joined forces to set up Biz Launchpad, a one-stop shop for new business marketing. Packages include a logo, branded business stationery, ... [More]