Public relations for the SME

“There Is Only One Thing In The World Worse Than Being Talked About, And That Is Not Being Talked About." Oscar Wilde   If you are a business owner or working for a small or medium sized business, and are contemplating public relations for the first time then, done correctly, PR could be the rocket fuel for your business.   While PR is regarded as essential for larger ... [More]

How to write a press release

It’s easy to tell a story isn’t it? In everyday life we tell stories all the time: from a recent holiday or night out, to a bedtime story (even if it’s made up). A press release is a story – it is one way of relaying information to an audience, whether that be the local newspaper or a trade magazine. So writing a press release should be easy then? Yes – if you know what you are ... [More]