1085 taps into premium lager market

LANDLORDS wanting to serve Snowdonia’s own premium lager on tap in their pubs will have to be patient – there’s already a waiting list.

The refreshing brew, produced by Glan Conwy’s Great Orme Brewery and named 1085 Snowdon’s Lager after the height of Wales’ highest peak, proved extremely popular in bottles, prompting brewer Jonathan Hughes to start producing it in barrels.

He is currently supplying the lager, which is made with pure, soft Snowdonia water and is allowed to brew naturally, without accelerators, to two pubs and aims to serve five in the New Year.

For those pubs clamouring for the beer, however, it’s a case of first come, first served.

Jonathan explains: “Producing a premium Welsh lager is something I’ve wanted to do for some time and the response has been great. We’ve been selling it in bottles for some time now and it went down really well at the Conwy food festival when we first launched it in kegs.

“Unfortunately, with the wide variety of real ales that we already produce, our capacity for producing the lager is limited so that we’ve had to open a waiting list of those pubs who want to serve it.

“It’s already being sold at the Albion and the Groes Inn, in Conwy, and we hope to get it out to at least five pubs in the New Year.”

The lager, which was first marketed in bottles by the award winning brewery earlier this year, is produced using pure, soft Snowdonia water. Unlike commercial lagers, which use accelerators, 1085 is allowed to brew naturally.

Jonathan said that the purity of the water and simple patience were the key to 1085 Snowdon’s Lager’s unique, taste which has been enjoyed by, among others, visitors to the café and shop at the summit of Wales’ highest peak.

He said: “Brewing ‘pure’ lager naturally takes time and patience – that’s why traditional German and Czech lagers are world-renowned – and that is what we’ve done with 1085.”

Jonathan, who started Great Orme Brewery in 2005, had wanted to produce a lager for some time but insisted that it should be produced with the same standards with which his real ales are produced.

“Snowdonia has very soft water, which is the best kind to use when brewing lager,” he added.

Find out more about the 1085 Snowdon’s Lager on its Facebook page: http://www.facebook.com/1085lager