Media Relations

“It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.” Jerry Seinfeld

Newspapers, websites, trade magazines, broadcast media and even blogs are in constant need of fresh, interesting stories, all you need to do is make the news.

That may sound like a tall order, but here’s a PR tip: You don’t need to marry a Premier League footballer or conquer Everest in your slippers to make the news. Most businesses are sitting on a number of good, profile-raising stories that could make a great press release, they just don’t always know what they are.

The fact is that many journalists are pressed for time and need to turn around a lot of copy to fill column inches. That doesn’t mean they will print anything – not by a long chalk – but make your story reporter-ready and you are making their hectic, stressful, deadline driven day a little easier.

Here are three press release tips to start you off:

  1. Make sure your story is newsworthy. It needs to be of interest to the readers of your target publication.
  2. Write it in a manner that mimics the target publication. Make it easy to read, make sure it’s relevant to the audience and able to sell itself to the journalist skimming it.
  3. Include a good quality photograph. This is especially important to online and print publications. A great photograph will make your press release stand out and more importantly, look good on the website or page of your target publication.

Did we say three press release tips?
There is a fourth…   Get a qualified journalist turned PR professional to write it!

Ready to create a splash?

Get in touch: Contact Claire Savage on 0845 154 3461 or 07989 125999, alternatively email