‘The language we use to communicate with one another is like a knife. In the hands of a careful and skilled surgeon, a knife can work to do great good. But in the hands of a careless or ignorant person, a knife can cause great harm. Exactly as it is with our words’. Unknown source

Words can have a huge impact on a reader. They can make them laugh, cry and of course buy.

If you aren’t a professional writer it can be an arduous task to put your business, services or products into words, let alone the persuasive or emotive words that could encourage the reader to do something or inform their thinking.

To help you write persuasively, try these copywriting tips:

1.     Who is it for? Writing copy, whether for a website, newsletter, leaflet or brochure, the first person to have in mind is the reader. Who are they, what do they like and what motivates them?

2.     What does the writing need to do? Are you hoping to inform people, sell to them or change their opinion?

3.     USP: What makes your product, service or business different or better than the competition?

4.     Online: Copywriting for SEO (search engine optimisation) is also very important if you are writing for a website.

5.     Proofread: Possibly the most skipped of all the copywriting tips. It is always best if someone else reads through your copy to check for spelling and grammatical errors. If that’s not possible, once finished, leave the writing for a day or so before checking it again and any errors will become more visible. We are too often blind to our own mistakes!

You can also leave it to the professionals of course, and it may surprise you to hear that purpose written copy for a brochure website could cost as little as £300.

Take a look at some of the websites we have created copy for:

Ready to find the perfect words?

Get in touch: Contact Claire Savage on 0845 154 3461 or 07989 125999, alternatively email