Have you ever tried to quickly check or post something on Facebook and caught yourself, 25 minutes later still stuck in the social media abyss? Something caught your eye, there was a comment that had to be made, a new friend added or… who knows? We’ve all been there.
This is of no great significance if you are using personal time, but if this is dedicated work time, then it can feel very much like you were ‘robbed’. If you are anything like me you will be kicking yourself for falling behind schedule and wasting time.
This is the web of wonders that is part of the attraction of social media.
It’s that power of attraction that most businesses try to utilise, trying to make the passing social media traffic stop, look, listen, buy into and – hopefully – buy.
In the last blog I mentioned the importance of using tools to rationalise time, I also mentioned the importance of a plan.
This plan needs to be all about why you are on social media. I am guessing it’s not just to get 800 likes or 20,000 followers, I imagine it is more to do with marketing.
When planning your social media, dig out your PR and marketing plan and work from there. Think about your objectives, look at where you are now and what’s coming up over the next six months to a year, think about who you want to speak to and where you might find those people.
Plan it according to your marketing objectives, then most important of all put your plan into action.
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