Accord PR
PR is often used interchangeably with marketing, advertising and is, paradoxically, often misunderstood. While academics, PR gurus and institutions have highly considered descriptions, this vivid explanation attributed to American author S. H. Simmons, sums it up quite nicely. “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young ... [More]
“There Is Only One Thing In The World Worse Than Being Talked About, And That Is Not Being Talked About." Oscar Wilde If you are a business owner or working for a small or medium sized business, and are contemplating public relations for the first time then, done correctly, PR could be the rocket fuel for your business. While PR is regarded as essential for larger ... [More]
It’s easy to tell a story isn’t it? In everyday life we tell stories all the time: from a recent holiday or night out, to a bedtime story (even if it’s made up). A press release is a story – it is one way of relaying information to an audience, whether that be the local newspaper or a trade magazine. So writing a press release should be easy then? Yes – if you know what you are ... [More]
Did you ever had friends who did nothing but talk about themselves, and were always bragging? You notice I speak in the past tense there, while I’m guessing the answer is yes, I would also guess that that person is no longer a particularly close friend? I’m no mystic, that behaviour would bore the best of us, however, when creating customer newsletters, so many businesses fall into the trap ... [More]
A picture is worth a thousand words, so the saying goes, but it is isn’t it? When trying to get a story published, whether it be in a newspaper or magazine, a picture is worth its weight in gold. For an editor who has to fill space on a paper, to one that has to sell magazines, a picture can make or break a story. Given the choice between one article which is accompanied by a picture to one that ... [More]
Killing the best part of an hour in Crewe Station after letting the ‘train take the strain’ on the day of the iPhone 5S and 5C launch, was a great lesson in why Apple profits are growing. Looking around the waiting room, all but two fellow travellers were on their iPhones (or iPhone looky-likeys). None of them were making a call, rather they were texting, playing games, answering emails, ... [More]
As studies show that marketing ignorance is costing British businesses dear, Tony Crutcher looks at how to stretch spend and make sure any outlay reaps greater dividends. The lack of understanding in marketing is costing Britain’s SMEs more than £25,000 PA according to two new studies. Research by Wolters Kluwer has found the majority of Britain’s 4.8 million business owners are confused ... [More]
Claire helped us to understand how to re-position our business in the market-place in the light of a new working partnership we had entered into with another company. She outlined how to take advantage of social media and related technologies to put across the key USPs of our new joint business venture. The 12 month PR plan she tailored to our business requirements is currently being ... [More]
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