I was speaking to some successful business owners this week who confessed that while their company had social media channels, they had no idea what benefits they were getting from them.
They were pretty well convinced the whole thing was a waste of time, but felt they had to be seen to be involved, because everyone else was. It al sounded a bit like the story of the Emperor’s New Clothes.
I have some sympathy. However, social media benefits are tangible and can include: consistent online exposure; sharing knowledge; improved search ranking; better customer engagement and service; increased web traffic; better lead generation; and increased brand awareness.
But none of that is instant and as easy as signing up to Facebook or creating a Twitter account.
The truth is that marketing with social media requires expertise, persistence, resources and time to be able to achieve these benefits.
The best place to start –as always – is with a plan. Outline specific goals for your social media marketing plan: What do you intend to have achieved in three, six or nine months?
An example of some social media goals could be creating 50 new connections that result in 10 prospects and 5 leads, or generating a 100 new visitors to the company website.
Goals help companies track the impact that their efforts in social media are having and measure progress.
If you feel like you are wasting your time on Facebook and Twitter and would like a free copy of Accord PR’s Social Media Workbook full of tips and tricks to save hours and help improve your ROI, drop us a line at claire@accordpr.co.uk or fill in the contact form below.
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