Get your newsletter right and you will have an effective customer retention and referral tool all rolled into one. 1) Newsletters can help you keep customers: It’s estimated that 68% of customers leave because they think you don’t care. Whether you are in a B2B or B2C market, sharing information in your newsletter helps to build trust and establish rapport. It also helps to keep your company in ... [More]
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Five tips for newsletter marketing
October 8, 2013 By Claire Savage
Filed Under: Blog Tagged With: articles, B2B PR, B2C, client referrals, client retention, email newsletters, enewsletters, marketing communications, newsletter, print newsletters