Get your newsletter right and you will have an effective customer retention and referral tool all rolled into one. 1) Newsletters can help you keep customers: It’s estimated that 68% of customers leave because they think you don’t care. Whether you are in a B2B or B2C market, sharing information in your newsletter helps to build trust and establish rapport. It also helps to keep your company in ... [More]
Small business PR: The power of mobile
September 30, 2013 By
Killing the best part of an hour in Crewe Station after letting the ‘train take the strain’ on the day of the iPhone 5S and 5C launch, was a great lesson in why Apple profits are growing. Looking around the waiting room, all but two fellow travellers were on their iPhones (or iPhone looky-likeys). None of them were making a call, rather they were texting, playing games, answering emails, ... [More]