Accord PR
PR is often used interchangeably with marketing, advertising and is, paradoxically, often misunderstood. While academics, PR gurus and institutions have highly considered descriptions, this vivid explanation attributed to American author S. H. Simmons, sums it up quite nicely. “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young ... [More]
Get your newsletter right and you will have an effective customer retention and referral tool all rolled into one. 1) Newsletters can help you keep customers: It’s estimated that 68% of customers leave because they think you don’t care. Whether you are in a B2B or B2C market, sharing information in your newsletter helps to build trust and establish rapport. It also helps to keep your company in ... [More]
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