Accord PR
PR is often used interchangeably with marketing, advertising and is, paradoxically, often misunderstood. While academics, PR gurus and institutions have highly considered descriptions, this vivid explanation attributed to American author S. H. Simmons, sums it up quite nicely. “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young ... [More]
As studies show that marketing ignorance is costing British businesses dear, Tony Crutcher looks at how to stretch spend and make sure any outlay reaps greater dividends. The lack of understanding in marketing is costing Britain’s SMEs more than £25,000 PA according to two new studies. Research by Wolters Kluwer has found the majority of Britain’s 4.8 million business owners are confused ... [More]
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