The value of photography to PR

what we do

A picture is worth a thousand words, so the saying goes, but it is isn’t it? When trying to get a story published, whether it be in a newspaper or magazine, a picture is worth its weight in gold. For an editor who has to fill space on a paper, to one that has to sell magazines, a picture can make or break a story. Given the choice between one article which is accompanied by a picture to one that ... [More]