The value of photography to PR

what we do

A picture is worth a thousand words, so the saying goes, but it is isn’t it? When trying to get a story published, whether it be in a newspaper or magazine, a picture is worth its weight in gold. For an editor who has to fill space on a paper, to one that has to sell magazines, a picture can make or break a story. Given the choice between one article which is accompanied by a picture to one that ... [More]

What is it really like being a journalist?

There is a wonderful, romantic myth about journalism that persists. It involves well-seasoned (and possibly oiled) reporters sitting around in bars, spending endless hours speaking to contacts in order to ferret out a gem of a story. It may have been true once (if so, sadly I missed this golden age) but today’s journalists are a different breed. They have deadlines, and lots of them, in fact ... [More]