When Twitter campaigns go wrong

Social media is a very useful and powerful tool. Used both personally and in the world of business, it brings friends, clients, competitors and foes together in extreme proximity (I found out what my neighbour was having for tea and desert last night – thanks for that Twitter!) For businesses it can be a great way of advertising new products or services – and it’s all free! Stats from ... [More]

The secret to creating a killer newsletter

Did you ever had friends who did nothing but talk about themselves, and were always bragging? You notice I speak in the past tense there, while I’m guessing the answer is yes, I would also guess that that person is no longer a particularly close friend? I’m no mystic, that behaviour would bore the best of us, however, when creating customer newsletters, so many businesses fall into the trap ... [More]