Social media is a very useful and powerful tool. Used both personally and in the world of business, it brings friends, clients, competitors and foes together in extreme proximity (I found out what my neighbour was having for tea and desert last night – thanks for that Twitter!) For businesses it can be a great way of advertising new products or services – and it’s all free! Stats from ... [More]
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When Twitter campaigns go wrong
November 5, 2013 By Claire Savage
Filed Under: Blog Tagged With: Bert Pijls, British Gas, Ryanair, small business PR, SME PR, social media, twitter
The secret to creating a killer newsletter
October 24, 2013 By Claire Savage
Did you ever had friends who did nothing but talk about themselves, and were always bragging? You notice I speak in the past tense there, while I’m guessing the answer is yes, I would also guess that that person is no longer a particularly close friend? I’m no mystic, that behaviour would bore the best of us, however, when creating customer newsletters, so many businesses fall into the trap ... [More]
Filed Under: Blog Tagged With: content, customer relationships, email newsletters, enewsletters, newsletter, PR, print newsletters, SME PR