When Twitter campaigns go wrong

Social media is a very useful and powerful tool. Used both personally and in the world of business, it brings friends, clients, competitors and foes together in extreme proximity (I found out what my neighbour was having for tea and desert last night – thanks for that Twitter!) For businesses it can be a great way of advertising new products or services – and it’s all free! Stats from ... [More]

Small business PR: The power of mobile

Killing the best part of an hour in Crewe Station after letting the ‘train take the strain’ on the day of the iPhone 5S and 5C launch, was a great lesson in why Apple profits are growing. Looking around the waiting room, all but two fellow travellers were on their iPhones (or iPhone looky-likeys). None of them were making a call, rather they were texting, playing games, answering emails, ... [More]