Public relations for the SME

“There Is Only One Thing In The World Worse Than Being Talked About, And That Is Not Being Talked About." Oscar Wilde   If you are a business owner or working for a small or medium sized business, and are contemplating public relations for the first time then, done correctly, PR could be the rocket fuel for your business.   While PR is regarded as essential for larger ... [More]

Baa Stool/ North Wales Upholstery

Claire helped me to devise a marketing plan and taught me how to make social media work for my business in a time effective way. Her guidance has resulted in a marked increase in customer engagement leading to sales.  She has also given me some fantastic ideas on how to promote my business to the media going forward. Michelle Bartleet-Greavy ... [More]

Kestrel unveils new Scottish signing

Leading building products manufacturer Kestrel has scored a new signing in Scotland. The PVC-U and PVC-UE building products company has added newly expanded Colin Tough Joinery in Aberdeenshire to its team of distributors. The joinery, based in Kintore, Inveneurie, will now fit and distribute Kestrel products. With a new showroom and trade counter, the family business celebrated its ... [More]

Hard work adds up to success for accountants

Philip, who works at the Llandudno branch of Williams Denton has two children – three year old Calum and six month old Lucy. Meanwhile Bangor-based Ffion gave birth to her daughter Poppy (21 months) during her studies. Williams Denton director Janet Jones said: “Achieving the ACCA status is an achievement for anyone, but the fact that both Ffion and Philip took less than three years to pass all ... [More]

Masterclass for North Wales voluntary groups

A leading North Wales company is sharing its insights with community groups keen to get business backing. With grants and many income streams drying up, Business Supporting Communities (B2C), a project funded by the Big Lottery and delivered by North Wales County Voluntary Councils, is holding the masterclass later this month. Gaerwen based Peninsula Home Improvements is taking part in the ... [More]

How to write a press release

It’s easy to tell a story isn’t it? In everyday life we tell stories all the time: from a recent holiday or night out, to a bedtime story (even if it’s made up). A press release is a story – it is one way of relaying information to an audience, whether that be the local newspaper or a trade magazine. So writing a press release should be easy then? Yes – if you know what you are ... [More]