It’s easy to tell a story isn’t it? In everyday life we tell stories all the time: from a recent holiday or night out, to a bedtime story (even if it’s made up). A press release is a story – it is one way of relaying information to an audience, whether that be the local newspaper or a trade magazine. So writing a press release should be easy then? Yes – if you know what you are ... [More]
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How to write a press release
December 19, 2013 By Natalie Jones
Filed Under: Blog Tagged With: angle, audience, business, contacts, journalist, photos, PR, press release, press release tips, product, reporter, Story
What is it really like being a journalist?
September 17, 2013 By Claire Savage
There is a wonderful, romantic myth about journalism that persists. It involves well-seasoned (and possibly oiled) reporters sitting around in bars, spending endless hours speaking to contacts in order to ferret out a gem of a story. It may have been true once (if so, sadly I missed this golden age) but today’s journalists are a different breed. They have deadlines, and lots of them, in fact ... [More]
Filed Under: Blog Tagged With: chester, editor, journalist, North Wales, North West, PR, reporter, social media