How to write a press release

It’s easy to tell a story isn’t it? In everyday life we tell stories all the time: from a recent holiday or night out, to a bedtime story (even if it’s made up). A press release is a story – it is one way of relaying information to an audience, whether that be the local newspaper or a trade magazine. So writing a press release should be easy then? Yes – if you know what you are ... [More]

What is it really like being a journalist?

There is a wonderful, romantic myth about journalism that persists. It involves well-seasoned (and possibly oiled) reporters sitting around in bars, spending endless hours speaking to contacts in order to ferret out a gem of a story. It may have been true once (if so, sadly I missed this golden age) but today’s journalists are a different breed. They have deadlines, and lots of them, in fact ... [More]